Carolinas PGA Section names Palmetto Dunes Resort's Chip Pellerin its Merchandiser of the Year
HILTON HEAD ISLAND, S.C. - While the Carolinas PGA Section named Chip Pellerin of Palmetto Dunes Resort as its Resort Merchandiser of the Year, Pellerin was quick to acknowledge the award belonged to far more people than him.
Pellerin immediately deferred credit to his staff as the key ingredient to his earning the honor. Palmetto Dunes incorporates a unique, third party merchandising approach that has paid dividends. Pellerin's 2,400-square-foot golf shop at Palmetto Dunes' Robert Trent Jones golf course has seen gross merchandise sales increase 91.3 percent since 2003.
"I am thrilled to receive the Resort Merchandiser of the Year Award, and I believe this honor encompasses the efforts of our entire staff," stated Pellerin. "We did a great job this year and we all worked together to contribute to the success of the shop.
"I share this award with the entire staff at Palmetto Dunes, in particular our business partners Susan and Steve Marra for their hard work and vision. This is a unique story in our industry and special recognition needs to be given to Susan Marra as Director of Merchandising, Wes Martin as Retail Operations Manager, and Brad Marra as the Robert Trent Jones Manager. This was a true team effort."
Each year, the Carolinas PGA invites nominations for its section awards from its close to 2,000 members across the Carolinas. The Carolinas PGA recognized 10 section members for excelling in their fields of expertise while demonstrating a strong dedication and commitment to the game of golf throughout the year.
Pellerin and Palmetto Dunes were among three Carolinas PGA members receiving Merchandiser of the Year honors, recognizing superior skills as merchandisers in the promotion of golf and excellence in golf shop operations. Criteria include number of rounds played versus gross merchandise sales, and merchandising philosophy. Each recipient seeks out and employs innovative ways to service their customers to the best of their abilities.
The awards will be officially presented at the Carolinas PGA Awards & Honors ceremony, to be held in February 2007 at the Myrtle Beach Convention Center.
"These awards exemplify the qualities and innovation PGA golf professionals aspire to not only in the Carolinas, but from coast to coast," said Ron Schmid, Executive Director of the Carolinas PGA. "The quality of candidates made for some difficult choices and all nominees should be proud of their achievements."
Established in 1923, the Carolinas PGA Section of the Professional Golfers' Association has grown to be the largest of the PGA's forty-one sections with almost 2,000 professional members. The Carolinas PGA Section embraces North and South Carolina as well as a small portion of southern Virginia, representing more than 800 golf facilities.
The Carolinas PGA is dedicated to nurturing and improving the quality of the game for the thousands of golfers using its member facilities. PGA professionals are responsible for conducting a variety of golf-related functions which include human resource management, golf shop merchandising, golf instruction, tournament operations, junior golf programs, growth of the game initiatives, golf club repair, administering the rules, public relations and much more.