A new women’s clothing store called Eliza Bleu Boutique has officially opened in Shelter Cove Harbour & Marina. A trendy, relaxed boutique for women of all sizes, the retail store is located at 13 Harbourside Lane, Unit F and is open Sunday through Saturday from 10 AM until 8 PM.
Originally run as an online boutique (http://www.elizableu.com), Eliza Bleu opened its retail space in Shelter Cove Harbour & Marina at the beginning of July, just in time for the holiday weekend. Owner Lydia Davis said the store has been active from the start. “It’s been busy,” she said. “Every day has been better than the day before.”
Davis said Eliza Bleu prides itself on carrying a wide variety of affordable clothing for all ages. When conducting her purchasing, Davis said she considers the fashion tastes of her two sisters, one of whom is seven years older and one who is 10 years younger.
“We’ve never really been in the same phase of life at the same time,” Davis said. “I keep them in mind. A mother and a daughter can come in here and find a coastal, chic — yet affordable being the key — item for each other, instead of going to one store for mom and one for the daughter. Hopefully we bring the shopping experience together.”
Davis started the company online last July and began traveling around to different college campuses in the southeast doing pop-up boutiques in December. “I would partner with sororities to have philanthropy boutiques. We would donate back to whoever their national philanthropy was, such as St. Jude, Children’s Miracle Network and Reading Is Fun.”
When Davis found out that she and her husband, Terry Davis — general manager at the Palmetto Dunes’ Robert Trent Jones Course — would be expecting their first child, a boy, at the end of October, she decided to open the retail space.
Prior to opening Eliza Bleu, Davis taught at Battery Creek High School in Beaufort, where she was also the cheerleading coach. In order for the team to participate in various extracurricular activities, the girls needed to raise money that typically was not in the budget. “We had to fundraise a lot,” she said. “The girls were good and the parents were very supportive.”
When Davis decided to open Eliza Bleu, she immediately considered the philanthropic aspect. “A lot of people want to do important things for young women and expose them to new experiences, but they don’t have the revenue to do it,” she said. “I’m trying to find a way to help and support young women, providing them financial assistance no matter what their goals may be.”
Along that line, Eliza Bleu is celebrating August as “Pack The Back Pack” month, when anyone who brings in an unopened box of school supplies receives 10 percent off their purchase. Eliza Bleu will then distribute the items collected to area schools.
For information call Eliza Bleu at 843-802-2399. To start shopping from home or your mobile device, go to www.elizableu.com. Check out the Scholarship tab and the #BeAnEliza tab.
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